Today I decided to write a post that will answer a question many of my readers have – how to make Pinterest images that attract attention and generate repins, as well as traffic to your site or blog. As for me, Pinterest brings about 80% of the traffic, and it blows my mind!
I know that many bloggers have similar statistics. According to a research made in 2015 by Shareaholic, Pinterest was the second social media traffic referrer following Facebook. Even more interesting, in 2015 it was driving about 5 times more traffic than Twitter!
If you are reading this post, you probably already know that Pinterest works as a great traffic generator for many niches, and you don’t have to write only about recipes, crafts, and fashion. Knowing that Pinterest is essential for growing your blog, perhaps you were wondering, just like me at the start of my experience with this platform, what are the Pinterest Image Tips you should follow for the best results?
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PERFECT PINTEREST IMAGE SIZE (2019)
The first question you should answer to yourself – what is the ideal Pinterest image size.
Most importantly, your images MUST be vertical! About 80% of Pinterest users browse the boards on mobile devices, which is why Pinterest prefers images with an aspect ratio 2:3.
For example, your images can be 650 pixels wide and then the height should be 975. In the Pinterest’s official guide, the recommended minimum width of images is 600 pixels. In the guide published in 2019, Pinterest has even mentioned as a recommended pin size 1000*1500 pixels.
Longer pins are better for getting more repins and traffic as they occupy more space on the feed, making it hard to pass for shorter pins.
PINTEREST IMAGES TIPS
Who should we listen to when looking for Pinterest Image Tips? We could look through some of the most popular pins and try to make our own conclusions, but to get an objective opinion, we’d have to analyze too much data.
Luckily, this job was done for us by a startup called Curalate. In 2013 they conducted a research based on the analysis of 30 different visual characteristics (for example, colours, sizes, textures, the presence of faces, etc.) with an impressive sample of 500k images on Pinterest!
The most significant Pinterest Image Tips based on the results of this examination include:
- Pinterest Images with faces receive 23% less repins.
- Your image should include at least a few vibrant colours – yellow, pink, red, etc. Images with red, pink tones get on average twice more repins than images with blue tones!
- It’s recommended to use a contextual background as opposed to a simple monocoloured background (for example, plain white). The background should add some meaning to the pin!
- Too dark images receive 20 times less repins than images with medium lightness. Don’t use too dark photos or wholly white images as a background for your pins often as users prefer the golden middle.
Additional Pinterest Image Tips from the platform itself:
- Keep a balance with branding elements. When your logo or site domain occupies too much space on the picture, it looks like a direct advertisement and users avoid sharing such content.
- Quality! Well, no need to comment on this, images of high resolution look better and get more repins.
Now, as you know all the theoretical part of creating the most efficient Pinterest graphics. I’ll answer our initial practical question, which is how to make Pinterest images, which tools to use?
BEST TOOLS TO CREATE PINTEREST IMAGES
Most of the times, you can’t just use a picture or photo as it is, and upload it to Pinterest. First and foremost, because you need to add your post title as a text to this image. Adding text is a part you should never skip because when you scroll down the Pinterest content. Pins that don’t contain any text, remain completely invisible, they just don’t catch your attention. For me, they look like something unfinished, something that appeared in my feed by mistake.
If you already know how to use Adobe Photoshop, at least the basics, it will be quite easy for you to create custom and tailored Pinterest images. However, you can scroll down this post, I added a very simple tutorial that allows you to edit in a couple of clicks the FREE Pinterest image templates Nuno and I offer here.
If Photoshop is not your thing and you don’t want to get into any details, you can use these online image editing tools:
Both tools have free (limited functionality) versions, but you can always try and later upgrade to a pro version.
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This concludes the current post. It is hoped that you found it interesting, educational or entertaining. Every post published here will have Pinterest optimised Pins to facilitate your sharing. If not visible on the post, the sharing buttons will reveal them.