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With so many startups and businesses using explainer videos to market their products and services, it’s easier than ever to create a compelling video that keeps your audience engaged. Here are a few tips from our in-house explainer video experts on how to write an explanatory video that boosts conversion rates for your business!

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Explainer videos are an excellent marketing tool, because they help promote your product or service, and ultimately help you convert your audience. While it’s true that there are plenty of demonstration video companies ready to do the work for you, there may come a time when you have to produce your own explainer video. To help you with this, here’s how to write an explanatory video that will do just that!

The Need for an Explainer Video

If you’re like me, you might have said this in a fit of frustration: “If only everyone could understand what I do…” Well, luckily, there are ways to make that happen. Explainer videos are a great way to get your message across and show people what your product or service is all about.

Explainer videos, whether they’re animated or not, are the perfect way to engage your audience. Not only do they explain in detail what your business/product is or does, but they’re also great for enhancing brand awareness and increasing website traffic. This is especially true if you use an explainer video platform to create an explainer video yourself!

Impressive explainer videos are a great tool to help you sell your product or service. They can be used on your landing pages, in your sales pitch and even on social media. Here’s how you can write an explainer video script that will persuade your audience.

Explainers are an excellent tool for conveying complex information and engaging with your audience. They’re a great way to communicate your message to consumers in an enjoyable and easy-to-digest way. Unfortunately, many businesses struggle to write an explainer that leaves a lasting impression after viewing. This can lead to lost sales and wasted money, so if you’re interested in writing a great explainer video, it’s time to take a step back and think about what you need to do.

The Beauty of Brevity

An explainer video is a short video that explains what your company does, who you are, and why your product or service is the best option for your target audience. It’s main goal is to persuade people to buy your product or sign up for your service. It’s one of the most powerful sales tools that you can use to sell your products online.

As a startup founder, you’re always looking for a way to cut through the noise. One of the most effective ways to do this is to create explainer videos. They’re short, engaging and get your message across in a way that a paragraph simply can’t. However, creating a truly effective explainer video can be hard. It’s easy to fall into the trap of falling into the same old tired explainer video tropes.

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In the world of video marketing, not all videos are created equal. Some will attract customers, while others will repel them. That’s why you need to make sure your explainer videos are what we call ‘conversion ready. Follow these handy steps to creating a killer explainer video that will turn prospects into paying clients.

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How to Write an Explainer Video That Will Convert Your Audience