I have been a bartender for many years. I enjoy thinking about why people drink and what influences them to do so. In this post, I answer the question: Are You Giving People a Reason to Drink with Your Marketing?
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As a liquor marketing agency, we believe that you should never stop thinking about ways to captivate the minds of potential customers within your marketing efforts. Traditional marketing strategies such as radio and TV commercials can reach a large audience and grab attention, but it is the creative and innovative ideas that will truly make a lasting impression.
It’s a classic problem: you have a product or service to sell but you have no idea how to sell it. You’ve come up with a business idea and created a product or service that people want… the only problem is the majority of your potential customers don’t know about it!
It’s no secret that in today’s world, with increased competition in every industry, you have to do more to stand out in the crowd. If you can make your current customers fall in love with your brand, you’ll see an increase in sales. As the saying goes, “give people a reason to drink with your marketing” by creating experiences they’ll want to share with their friends.
Reason to Drink
The purpose of marketing is to get people to like, share, comment, and buy your products and services. So if you’re not getting any of that, you’re not marketing right. Or maybe you are getting engagement, but not the kind that will help you grow your brand.
People don’t buy from you because you have a great product – they buy from you because they have a problem – and your business is the solution. But if you think about it, the only difference between a great solution and a bad one is how you market it.
Marketing is powerful. A great marketing campaign can truly make a brand shine and make it stand out from the competition. If you can reach a large audience and give them a reason to drink, your brand will surpass your competitors.
While it’s clear that consumers want to feel good about their purchases, it’s not as well understood how those feelings should actually be manifested and displayed by the companies that provide them with those products and services.
Why are people buying? And why are they using your product or service? The answer to this question will determine if your marketing is effective. If you are looking at the wrong metrics for measuring results, you’re leaving money on the table.
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From a business perspective, there is a huge difference between awareness and engagement. While awareness of a brand is a crucial first step, it’s engagement that moves customers from becoming interested readers or viewers to actual customers who spend money on a product or service.
Whar is your reason to drink?